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Holoxica was formed in 2008. We are a high-tech startup with two lines of business: 3D holograms and holographic displays.

Our core business is a pioneering 3D holographic display system that suspends dynamic images (alphanumeric datafeeds, animations, advertisements and short 3D video sequences) in mid-air, creating a naturalistic 3D space where a variety of content providers can present games, entertainment, advertisements and information.

We complement our activities by making and selling 3D holograms that reinforce how holograms enable naturalistic viewing of images without requiring the need for eyewear, headsets or optical tricks, avoiding discomfort (headaches, nausea) associated with other technologies.

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How to find us

The Sottish Microelectronics Centre is located on the King’s Buildings campus of Edinburgh University,  towards the south of the City – see the map below. When you arrive, just announce yourself at reception or call us on the phone.


Enter the campus via entrance 1 on West Mains Rd (opposite the Harley Davidson garage). Carry straight on until you reach a roundabout. The SMC is the white building on the right of the roundabout – take an immediate right into the car park (don’t go round the roundabout).

Train and bus

From outside Edinburgh’s central Waverley Station, take the bus number 41 labeled King’s Buildings (the end-stop). Its about a 20 minute ride and the fare is £1.30 each way. Get off at the end and the SMC is across the roundabout, opposite the bus stop.


Edinburgh airport is located west of the city. The best thing to do is take a taxi – its about a 25-30 minute journey, costing £20-25.

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